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At BigCity we believe in delivering tailor-made campaigns and provide a complete solution to brands from strategy to fulfillment across sectors. We offer over 3000 experiential rewards across categories, which ensure that brands have options which suit their positioning, customers and program budget.
EXPLORE MORE OF OUR WORK FROM 2018-19
'Britannia Khao World Cup Jao' Promotion
Given the upcoming World Cup, Britannia wanted to replicate their previous campaign, 'Britannia Khao World Cup Jao'. Befitting this high-decibel campaign, we came up with an engaging offer to induce multiple purchase. Customers had to send an SMS on buying any Britannia promo packs, and scored runs in response to the SMS. On scoring a century customers received assured mobile recharge, cashbacks and cab vouchers.
Alpenliebe 'Catch the Candy' On-pack Sweepstakes
Alpenliebe, has always been a fun, young brand where it talks to the audience about its taste and irresistibility. The objective of this campaign was to drive sales and engage consumers. Keeping the brief in mind, we designed a fun, customized mobile-friendly game for Alpenliebe accessible through a link on-pack, wherein customers could catch the candy in a bowl. Also, customers stood a chance to win Rs.1000 Amazon gift vouchers every 10th minute and a Firefox bicycle every hour.
Budweiser Holi Promo and Sweepstakes Offer
Budweiser wanted to create excitement and engage with its primary TG – a young, active and lively audience, mainly in tier one and tier two cities during Holi. Given the occasion of Holi, we designed an offer such that on purchase of a Budweiser bucket on-premise, customers could choose between two assured rewards: Rs.100 movie or cab gift voucher. These customers also stood a chance to win passes for Holi parties. At off-premise outlets, on purchase of a Budweiser bucket, customers received a KFC meal voucher along with exciting Budweiser hampers.
Snickers Retailer Offer
Snickers was looking to engage with and gratify retailers to increase offtakes on Snickers Showboxes. The brief was to create excitement among an important trade channel and incentivize every purchase while ensuring a leak proof delivery of incentives. Keeping in mind the TG, we designed an offer wherein on purchase of a Snickers Showboxes (32-piece box), retailers received an assured mobile recharge of Rs.10. They also stood a chance to win Amazon gift vouchers worth Rs.500 and gold vouches worth Rs.10,000 and Rs.50,000 through a sweepstakes.
WHAT OUR CUSTOMERS HAVE TO SAY
“ We needed a unique redemption model spanning specific sub-channels like modern trade, non-traditional, etc.- which was unfamiliar to BigCity. After understanding our business requirements, the entire team adapted to the new model and drove it seamlessly."
“ The Kingfisher IPL Recharge Promotion was a big hit among our consumers. The entire process and the idea was much appreciated by the trade channel as well. The process was simple yet interesting and the same was delivered effortlessly by the BigCity team. ”
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