Given the upcoming World Cup, Britannia wanted to replicate their previous campaign, 'Britannia Khao World Cup Jao'. Befitting this high-decibel campaign, we came up with an engaging offer to induce multiple purchase. Customers had to send an SMS on buying any Britannia promo packs, and scored runs in response to the SMS. On scoring a century customers received assured mobile recharge, cashbacks and cab vouchers.

Alpenliebe, has always been a fun, young brand where it talks to the audience about its taste and irresistibility. The objective of this campaign was to drive sales and engage consumers. Keeping the brief in mind, we designed a fun, customized mobile-friendly game for Alpenliebe accessible through a link on-pack, wherein customers could catch the candy in a bowl. Also, customers stood a chance to win Rs.1000 Amazon gift vouchers every 10th minute and a Firefox bicycle every hour.

​

Budweiser wanted to create excitement and engage with its primary TG – a young, active and lively audience, mainly in tier one and tier two cities during Holi. Given the occasion of Holi, we designed an offer such that on purchase of a Budweiser bucket on-premise, customers could choose between two assured rewards: Rs.100 movie or cab gift voucher. These customers also stood a chance to win passes for Holi parties. At off-premise outlets, on purchase of a Budweiser bucket, customers received a KFC meal voucher along with exciting Budweiser hampers.

Snickers was looking to engage with and gratify retailers to increase offtakes on Snickers Showboxes. The brief was to create excitement among an important trade channel and incentivize every purchase while ensuring a leak proof delivery of incentives. Keeping in mind the TG, we designed an offer wherein on purchase of a Snickers Showboxes (32-piece box), retailers received an assured mobile recharge of Rs.10. They also stood a chance to win Amazon gift vouchers worth Rs.500 and gold vouches worth Rs.10,000 and Rs.50,000 through a sweepstakes.