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At BigCity we believe in delivering tailor-made campaigns and provide a complete solution to brands from strategy to fulfilment across sectors. We offer over 3000 experiential rewards across categories, which ensure that brands have options which suit their positioning, customers and program budget. So this festive season, get in touch with us for festive ideas that'll make your customers fall in love with your brand all over again!
OCCASION-BASED ENGAGEMENT FROM LAST YEAR
Max Holidays EBO Consumer Promotion
|Given that MAX was launching their summer collection, the brand team wanted to offer consumers high perceived value on purchase, instead of discounts. Their target audience predominantly being families, we came up with an offer where, on purchase of Rs.2999, customers received an assured day out gift voucher for a family of four (two adults + two kids) which had a perceived value of Rs.2500+.|
JBL #LoveInVegas Sweepstakes & Promotion
|JBL was looking to create a buzz and incentivize customers on making a purchase at MBOs and e-commerce sites during New Year and Valentine's Day. Given the occasion, we came up with an offer where customers stood a chance to win a trip to Las Vegas and also received an assured coffee for two on every purchase worth Rs.1800 and above.|
HSBC Akshay Tritiya Alliance Offer
Taking Akshay Tritiya as an opportunity where Indians buy gold and jewelry, HSBC wanted to boost gold transactions on HSBC cards. We roped in Tanishq as a strategic partner on this occasion and customers with HSBC cards received a 10% cash back. Despite the short promo period, the offer generated many crores worth of gold transactions and proved lucrative for all the parties involved.
Harpic Trade Promotion
Loyalty is served best with rewards. Reckitt Benckiser was looking to reward its retailers for which they wanted an attractive offer and an easy redemption mechanic. Befitting the target audience, we came up with an offer where retailers received an assured mobile recharge of Rs.20 on every purchase of Harpic Products worth Rs.400.
What our Customers have to say:
“ We needed a unique redemption model spanning specific sub-channels like modern trade, non-traditional, etc.- which was unfamiliar to BigCity. After understanding our business requirements, the entire team adapted to the new model and drove it seamlessly."
“ The Kingfisher IPL Recharge Promotion was a big hit among our consumers. The entire process and the idea was much appreciated by the trade channel as well. The process was simple yet interesting and the same was delivered effortlessly by the BigCity team. ”
To know more about our work and services get in touch with us!
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