For the summer season 7up was all set to take consumers on a trip down the memory lane with its new campaign Back to Cool. Their target audience was predominantly students, 20 years and above in Tier-I cities. Befitting the target audience, we came up with an instant-win offer. On every purchase, customers instantly received an assured downloadable 7up mobile wallpaper. Moreover, lucky customers were declared instantly who won 7up FIDO merchandise including Bluetooth speakers, T-shirts, notebooks, sippers and funky slap-bands. Thus reducing the wait time by 90 days and multiplying customer delight ten folds.

Onam is equivalent to Diwali in Southern India. MUNCH wanted to run a promotion during Onam to increase sales of Family Packs. Befitting the TG and the season where people buy new clothes and gold, we came up with an offer where in customers received an assured Jabong deal on purchase of a Family Pack. Also, lucky customers won gold coins and Joyalukkas vouchers worth Rs. 500/1000 every day. This promo has now been running for three years in a row given its success in the state of Kerala. 

Olay, prides itself on keeping its customers forever young resonates with self-pamper and skin-positivity. They wanted to gratify its primary TG, i.e., women between the age group of 25-45 years during Navratri. Keeping in mind the brief, we came up with an exciting spend-based salon offer wherein on purchase of Olay products worth Rs.2000 and Rs.3000, customers could choose one or two of these services respectively; a Manicure, Pedicure or a Haircut.

Flipkart was running the ‘Flipkart Fashion Days’, a sale on premium brands across its apparel category. With interactive quizzes, a unique bidding system, a brand stock exchange, themed-clothing and many more features, Flipkart Fashion Days has gained much popularity with the customers over time. During this, a contest was organised as a part of the sale, where in we managed the entire winner management and reward fulfillment. Seven lucky winners received an iPhone X, and one mega winner received a Renault Kwid during the contest period.