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At BigCity we believe in delivering tailor-made campaigns and provide a complete solution to brands from strategy to fulfilment across sectors. We offer over 3000 experiential rewards across categories, which ensure that brands have options which suit their positioning, customers and program budget.
7Up Back to Cool Consumer Promotion & Sweepstake
For the summer season 7up was all set to take consumers on a trip down the memory lane with its new campaign Back to Cool. Their target audience was predominantly students, 20 years and above in Tier-I cities. Befitting the target audience, we came up with an instant-win offer. On every purchase, customers instantly received an assured downloadable 7up mobile wallpaper. Moreover, lucky customers were declared instantly who won 7up FIDO merchandise including Bluetooth speakers, T-shirts, notebooks, sippers and funky slap-bands. Thus reducing the wait time by 90 days and multiplying customer delight ten folds.
Munch Onam Promotion and Sweepstake
Onam is equivalent to Diwali in Southern India. MUNCH wanted to run a promotion during Onam to increase sales of Family Packs. Befitting the TG and the season where people buy new clothes and gold, we came up with an offer where in customers received an assured Jabong deal on purchase of a Family Pack. Also, lucky customers won gold coins and Joyalukkas vouchers worth Rs. 500/1000 every day. This promo has now been running for three years in a row given its success in the state of Kerala.
Olay Navratri Spend-based Consumer Promotion
Olay, prides itself on keeping its customers forever young resonates with self-pamper and skin-positivity. They wanted to gratify its primary TG, i.e., women between the age group of 25-45 years during Navratri. Keeping in mind the brief, we came up with an exciting spend-based salon offer wherein on purchase of Olay products worth Rs.2000 and Rs.3000, customers could choose one or two of these services respectively; a Manicure, Pedicure or a Haircut.
Flipkart Fashion Days Online Sweepstakes
Flipkart was running the ‘Flipkart Fashion Days’, a sale on premium brands across its apparel category. With interactive quizzes, a unique bidding system, a brand stock exchange, themed-clothing and many more features, Flipkart Fashion Days has gained much popularity with the customers over time. During this, a contest was organised as a part of the sale, where in we managed the entire winner management and reward fulfillment. Seven lucky winners received an iPhone X, and one mega winner received a Renault Kwid during the contest period.
What our Customers have to say:
“ We needed a unique redemption model spanning specific sub-channels like modern trade, non-traditional, etc.- which was unfamiliar to BigCity. After understanding our business requirements, the entire team adapted to the new model and drove it seamlessly."
“ The Kingfisher IPL Recharge Promotion was a big hit among our consumers. The entire process and the idea was much appreciated by the trade channel as well. The process was simple yet interesting and the same was delivered effortlessly by the BigCity team. ”
To know more about our work and services get in touch with us!
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