Our everyone-wins promotions model enables brands to reward all customers on every purchase! Brands can achieve multiple objectives using assured rewards instead of discounts that damage brand value in the long run.
We offer brands a complete solution where we handle different aspect of sales promotion in order to achieve goal. We curated different reasons why a brand needs sales promotion and trust us we are best in what we do whether it can be for new customer acquisition, Increase Average Spend, Onpack/Inpack promotion, Product Launch and sampling, Dormant Activation and Increase sales.
We plan your entire campaign from ideas to execution using insights
We have the largest curation of rewards across categories in India
We leverage our tech. expertise to make redemption easy & instant
Amazon wanted to boost the sales of tablet category and were looking for an alternative to discounting. We created a 3-month movie card for Amazon which had a perceived value of Rs. 1,500/-. The movie card was rewarded on every tablet purchase of Rs. 5,000/- and above via an online promo on Amazon.
Kingfisher wanted to engage their customers and increase sales of their Kingfisher Premium 750 ml bottles during cricket season. Given the cricket-theme of the campaign, we gamified the whole promo, where customers could play one ball on every bottle purchased. Every ball played, scored them runs, like in a real game. Based on the runs scored, which could be 0, 1, 2, 4 or 6 – customers received an instant recharge.
“ We needed a unique redemption model spanning specific sub-channels like modern trade, non-traditional, etc.- which was unfamiliar to BigCity. After understanding our business requirements, the entire team adapted to the new model and drove it seamlessly."
“ The Kingfisher IPL Recharge Promotion was a big hit among our consumers. The entire process and the idea was much appreciated by the trade channel as well. The process was simple yet interesting and the same was delivered effortlessly by the BigCity team. ”
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