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Creating Impactful Trade Promotions during COVID-19

  It’s been roughly five months now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors, the Coronavirus is something none of us expected. But…

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Marketing Right in the Big, Cautious Festive Season!

  It is that time of the year again when almost all Indians are a brand’s TG with the festive season beginning from Ganesh Chaturthi in August to Christmas in December. It also used to be the time when we…

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At-home Rewards – A Brand’s Guide to Marketing during COVID-19

The New Normal It's been approximately two months now since the Coronavirus began to turn our lives over. From practicing social distancing and becoming accustomed to an indoors-only existence to constantly washing hands and wearing masks, the Coronavirus is something…

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Swipe Right to a Perfect Valentine’s Day Sales Promotion

  No one can blame your brand for getting behind on Valentine’s Day promotions. Most consumers are still clearing away Christmas decor and comparing New Year’s resolutions when February rolls around. The next thing you know, every consumer is out there scrambling…

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