Just when marketers believe they understand their audience, a new technology, new behaviour or even an entirely new audience alters everything. Yes, this holds definitely true for Gen Z! Also referred to as the iGeneration, this demographic makes up about 32%…
In the 90s when our school was about to reopen, most of us millennials remember covering our notebooks and textbooks with brown paper covers and impeccably placing our name stickers on our new year’s academic haul. Then there were those…
Tags: Allen Solly, Contest, Customer Acquisition, Customer Engagement, Instant Gratification, Kingfisher, Leagues, Sports, Strategic Alliances, Wimbledon
When it comes to sports in India, is it only cricket that reigns supreme? Or are sports other than cricket, getting to score a home run? Although cricket keeps leading on in the race, new leagues and associations in…
Tags: Customer Delight, Digital India, Digital Rewards, Instant Gratification
Meet Alia. Alia is your typical upwardly mobile millennial living in a metro – social and tech savvy. She ‘Snapchats’ a morning selfie to her gang at 7 AM with her personalised bitmoji. On her way to work, she flips…
