The term ‘Sweepstakes’ became really popular in the 1950s when people began to realize how advantageous the promise of a free prize was for sales and brand recognition. As a concept, the origin of an instant win sweepstakes is…
Tags: Contests, GDPR, Sales Promotions
When you woke up on the 25th of May 2018, you didn’t wake up to endless WhatsApp notifications, but to endless emails from companies saying they have “updated their privacy policy”. It was the day General Data Protection Regulation (GDPR) went…
Tags: Allen Solly, Contest, Customer Acquisition, Customer Engagement, Instant Gratification, Kingfisher, Leagues, Sports, Strategic Alliances, Wimbledon
When it comes to sports in India, is it only cricket that reigns supreme? Or are sports other than cricket, getting to score a home run? Although cricket keeps leading on in the race, new leagues and associations in…
Tags: Contest, Engagement, Sweepstake
One of the oldest known examples of contests is, European sea-faring nations offering a ‘grand prize’ to anyone who would find a solution to determine the longitudinal positions of ships at sea. Cut to 21st century, and contests have…
