The Exorcism of a ‘Salesy’ Promotion
Six Watch outs for Brands before running a Sales Promotion! Having been in this field in India for the last 10+ years, we’ve picked up more than a few lessons along the way. The most natural course of action…
Six Watch outs for Brands before running a Sales Promotion! Having been in this field in India for the last 10+ years, we’ve picked up more than a few lessons along the way. The most natural course of action…
The first ever recorded banking-like transaction took place around 2000 BC when merchants gave grain loans to farmers and traders who carried goods across the country. There was no promotional campaign or Bank Marketing to support these transactions at the…
For almost 40 years, McDonald’s Happy Meal Toys have kept children and some enthusiastic adults hooked. Every day it contributes to millions of Happy Meals being sold worldwide. Making Happy Meals one of the most successful consumer Sales Promotions of…
With the festive season knocking on our doors, it’s time again for consumers to fall in love with your brand. It's also time to build a relationship that lasts all year round. Diwali and the festive occasions that follow…