‘Pespsi thi jeet gaya’ was an extension of Pepsi’s global ‘Say it with Pepsi’ campaign. The #PepsiMoji campaign in India was launched during the IPL season. PepsiCo created 100’s of PepsiMojis, so that a consumer could pick a bottle with an emoji that reflects moods like happy, naughty, party, etc. 38 India-specific PepsiMojis were created for Indian consumers including the quintessential tiffin box, dosa, turbaned man, Ranbir Kapoor emoji and Viraat Kohli emoji.
BigCity set up and handled the entire technological backbone including prizes to manage the gigantic scale of a ‘Pepsi-campaign’ and deliver a larger than life experience. The campaign went live pan India on 15 crore packs. Multiple redemption gateways were set up to ensure the campaign’s omni-presence.
The contest culminated in consumers winning prizes pan India, like Bose speakers, Ducati sports bike and trips to Ibiza and Las Vegas. One of the bumper prizes was a Redezvous with Ranbir Kapoor.
BigCity handled the winner management, logistics and gifting for the Rendezous. The winners were treated like stars themselves, where they received a fully paid trip to and from Mumbai, including stay.
Here’s the winner, Mr. Shashikant Singh with Ranbir Kapoor. We enjoyed hosting him in Mumbai; creating magical moments for customers is what keeps us going. We were even more thrilled when we received his message after the experience.
“It was a superb moment when i met with Ranbir Kapoor. He is really nice and a very grounded person. He told me many things about Bollywood, their schedules and lifestyle. He was also keen to know about me and current youth-related issues. I thank Pepsi for this amazing experience. And lastly, a big thanks to BigCity who managed the event and my stay in Mumbai.”
Here’s our second winner Mr. Mahesh Ponnuru who met Ranbir Kapoor that day as well. His rendezvous experience with Ranbir in his own words…
” I’m very honored and thankful to PepsiCo and BigCity Promotions for arranging my travel, stay and reception in Mumbai. The event was very exciting and Mr. Ranbir Kapoor was very friendly. I am very happy on winning this opportunity and want to share these moments with my colleagues and friends on social media. I wish to thank all who were involved in making this happen, I’ve never been this happy and excited!”
And last but not the least, here’s our very own Sujit Nair who made sure that everything was perfect for the event.
All in all, a great day for Pepsi fans!