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Our everyone-wins model enables brands to reward all customers on every purchase that too perfectly within budget! Our rewards span all categories including salon, travel, activities, movie, coffee, food & beverages, health, digital rewards, and more. This enables us to design a bespoke offering irrespective of your TG.
Brands can use these rewards to run On-pack offers, promotions at MTOs, GTOs and e-commerce portals, trade promotions, increase average spends, bundling, referral programs, dormant activation, customer acquisition programs and more.
We plan and deliver your entire campaign from ideas to execution
Largest curation of over 3000 rewards across categories
We leverage our tech. expertise to make redemption easy & instant
Women's Horlicks On-pack Promotion
The brief was to create awareness about Women’s Horlicks as a brand which focuses on women’s health. Women often neglect their health while they are busy multitasking, and need special care for their bones after 30. We had to come up with an attractive offer which would delight existing customers and entice new ones. We proposed to run an on-pack promo – wherein a 'Free Bone Mineral Density test' was given away on every pack. Perceived value of the reward (BDM test) was Rs.1500 on a pack of Rs.450 – a WIN-WIN for the brand and the customer.
Kingfisher Gamified Promotion
Kingfisher wanted to engage their customers and increase sales of their Kingfisher Premium bottles at the peak of cricket frenzy before the start of T20 matches. Given the cricket-theme of the campaign, we gamified the whole promotion, where we brought cricket to customers' phones. Customers could score runs on every bottle purchased which fetched them 10 times the recharge equal to the runs scored. The recharge was instantly credited to customers phones thus keeping them engaged longer to score more and induce repeat purchase.
What our Customers have to say:
“ We needed a unique redemption model spanning specific sub-channels like modern trade, non-traditional, etc.- which was unfamiliar to BigCity. After understanding our business requirements, the entire team adapted to the new model and drove it seamlessly."
“ The Kingfisher IPL Recharge Promotion was a big hit among our consumers. The entire process and the idea was much appreciated by the trade channel as well. The process was simple yet interesting and the same was delivered effortlessly by the BigCity team. ”
To know more about our work and services get in touch with us!
Our services have been used by 200+ brands touching over 30 million customers
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