Telecom provider Bharti Airtel’s Airtel TV, had an exclusive association with Rajnikant’s film, Kaala. With the film launch nearing, Airtel TV came up with an interactive quiz contest on social media, the “Meet Kaala, Semma Coola”. Under this contest, users could win exciting prizes every hour, by answering the questions regarding the movie. Keeping in mind the association of Airtel TV with Kaala, we came up with an offer wherein, every person who won the contest received movie gift vouchers worth Rs.300 and stood a chance to meet the Kaala team. Also, Airtel TV gratified its employees and gave away movie gift vouchers worth Rs.300. The “Meet Kaala, Semma Coola” contest was a true hit with all Rajnikant Fans.