Brand Factory is India’s leading chain of fashion discount stores that promises consumers a revolutionary discount shopping experience. Based on popular demand, Brand Factory brought back the mega “Unbranded to Branded” festival, under which customers could exchange their old unbranded clothes, shoes, luggage and many fashion products and get Brand Factory vouchers against them. During this festival, Brand Factory wanted to also influence their employees internally to make purchases during their Unbranded to Branded Event. Brand Factory organized a competition between two branches of Brand Factory employees. Keeping the brief in mind, we came up with an attractive reward wherein every employee from the winner team received movie gift vouchers.