CICO Technologies Limited is one of the largest construction chemical companies in India that manufactures chemicals and protective coating solutions. CICO was looking to increase sales and wanted to tap in to the market that uses their products directly. Considering that the masons were the end-users, and leakages are usually the issue with channel partner rewards, we designed a scratch and win offer. Under this, on every purchase of selected CICO water-proofing products the masons received an assured scratch and win opportunity with mobile recharge as rewards. A lucky few also stood a chance to win bumper prizes that included a gold and silver coins and a Honda Activa scooter.