Clarks has always been a game-changer, creating iconic styles across the women’s footwear category. They wanted to launch a campaign around the theme of “Celebrate Womanhood” on Women’s Day. The objective was to engage and gratify women by offering irresistible offers at Clarks EBOs. Befitting the occasion and the target group, we put together an offer where in addition to an ongoing sale by Clarks, we offered more value via assured rewards to induce purchase. Customers could choose one of three options, namely, a 3-month coffee card, pedicure or manicure with every purchase at a certain spend slab.