Given the trend in higher disposable incomes and higher spends during festive occasions, the opportunities for brands across sectors to run festive promotions has grown over time. Taking a cue from an average Indian Festive shopper during Akshay Tritiya, HSBC wanted to boost gold transactions on HSBC cards. We roped in Tanishq as a strategic partner on this occasion and customers with HSBC cards received a 10% cash back. The success of the offer was accelerated by both Tanishq and HSBC, marketing this offer well via print and email. Despite the short promo period, the offer generated many crores worth of gold transactions and proved lucrative for all the parties involved.