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Kingfisher Premium Gamified Contest

Cricket tournaments in India, have only grown in popularity and bring together an engaged cricket-crazy audience together. Kingfisher already has a ready audience for its brand, which has always been closely associated with cricket. During the upcoming cricket season, Kingfisher was looking to engage their audience and increase sales of their Kingfisher Premium 750 ml bottles. Given the ongoing cricket season, we delivered a gamified contest where a customer could play one ball on every purchase of a Kingfisher Premium bottle. Every ball played, scored them runs, like in a real game. Based on the runs scored, customers received an instant recharge for prepaid mobile subscribers. To make this contest more exciting, a free hit was offered after finishing an over (after 6 bottles). This free hit won the customer attractive Kingfisher IPL-themed merchandise which included beer mugs, beer glasses, and cricket jerseys. The campaign went live on over 70 Lakh packs pan India and was communicated on-ground and online.

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