Specially crafted for the modern woman, Kotak Silk savings account offers the best of all worlds be it dining, finance or lifestyle. Designed to supplement women in their financial management in the best possible way, Kotak Mahindra wanted to run a card-based customer loyalty program to acquire new customers for their Silk accounts. They also wanted to delight and gratify their current customers so that they do not switch to another bank given the low switching costs in a multi-banking environment. Befitting the target audience and what they are most likely to spend on, we curated exclusive deals for women-specific rewards and experiences under categories like salon, shopping, merchandise, magazines and more. The partnering brands included Zivame, Chumbak, Jabong, Lakme Salon, Loccitane Spa, Jawed Habib Salon, FernsNPetals, Times Group, Cosmopolitan, and many more.
