India is one of the youngest countries in the world. Brands are thus focussing on catering to the young, tech-savvy Indian population, especially during occasions and festivals. Philips is one of the major brands in India that is positioned as a brand for young audiophiles looking for affordable and quality products. Philips wanted to engage the music-loving, urban dwelling audience during the pre-Diwali season, i.e. August, September, and October. Befitting the target group, we came up with an offer wherein on every purchase of Gibson headphones, customers received assured rewards like couple movie tickets, two cappuccinos or lemonades, and Jabong shopping vouchers. Moreover, a sweepstake let customers win a FitBit Blaze watch every day during the offer period.
