Reckitt Benckiser (RB) wanted to run a trade promotion to increase sell-out to retailers/wholesalers and acquire new retailers and territories. RB needed to come up with an offer which was attractive to their trade partners, and a redemption mechanic that was simple and prompt. Keeping the audience in mind, we came up with an assured mobile recharge for retailers/wholesales wherein with every promo pack of Ring Guard or Itch Guard they availed a recharge with denominations of Rs.20, Rs.50, Rs.100, Rs.250 up to Rs.500 – to maintain the attractiveness of the offer. Surprise element: the retailers would only know their recharge denomination once they scratched the silver panel on the voucher. Our alliance team liaised with all the top networks in the country for seamless recharges throughout the trade promotion.