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Samsung – Strategic App Alliances

Context

Samsung wanted to build a long-term engagement with their premium customers, ones who purchased Samsung phones above Rs. 20,000/-. They were not looking for instant gratification, instead, they wanted to engage with this customer base consistently and over a longer period.

Solution

The channel chosen by Samsung was perfect for this audience – the My Samsung Reward app, which came pre-loaded on premium handsets. Samsung tied up with us to charge up their customer engagement with exclusive rewards. Ten new and exclusive rewards were made live every month for two years on the My Reward app which were very relevant to this segment like drinks at Hard Rock café, dining experiences at Taj, and so on.

Delivery

We tied up with most major brands and delivered ten exclusive offers every month which could be used by anyone having the Samsung My Reward app on their phone. These offers were classified under five categories namely, travel, health & fitness, lifestyle, shopping and dining – two offers per category. In addition, we also provided customer support to ensure ease of redemption. This alliance helped build customer loyalty for the targeted segment and the app rating shot up across regions as well.

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