To receive a gift is a wonderful feeling. It’s even more delightful when it comes to you as a surprise, you would never expect. Titan has always cared and brought joy into thousands of lives in India through its CSR activities. During the festive season they wanted to do something different, and so, we helped set up a Secret Santa activity for girls from socially and economically disadvantaged backgrounds. This gave online customers an opportunity to play Secret Santa to someone less privileged than them. Every time a customer shopped on titan.co.in, one girl child supported by IIMPACT – Titan’s NGO arm, received a school kit. Camlin was roped in as the partner by our alliances team to provide the school kits at discounted prices. Reigning in the Christmas spirit of Joy and Giving, this Titan-Camlin alliance turned out to be a huge success.