BigCity, a unit of Premier Sales Promotions Pvt. Ltd., is an independent marketing and promotions agency which specializes in Consumer Promotions, Loyalty Programs, Partnerships and Contests - all using a combination of rewards, technology and insights into consumer behaviour.
Over the last 10 years – BigCity has grown from a four-member boutique agency with a handful of clients into a team of 100+ people - which is our power house of Ideas and Execution. We are currently working with over 200+ blue chip brands pan India.
As an agency, our experience stems from 5000+ campaigns executed for over 200 brands with briefs spanning tactical marketing, promotions, loyalty, engagement, partnerships, contests and fulfilment.
...and full proof execution which delivers measurable results for brands - Always.
Founded November 2007
Team size 4
Pioneers of this industry in India
First multi-brand salon rewards pan-India
Team size increased to 15
Office size 1000 sq. feet
First to offer clubbing, dining & spa rewards
First ON-PACK offer at Bigcity
Team size 39
Office no. 2 in Bangalore
First clients cracked in Telecom & Banking
We end the year with 28 new clients & 85 campaigns
BigCity expands to Delhi, with office no 3.
Our reach – 5 million customers
100th client brand on board
First digital product launched - ahead of the game!
Swanky new office with a team of 60
Breathing fire with Dragons of Asia award
Movie Rewards launched pan-India!
Customer reach quadrupled in 1 year to 20 mn customers
500th promotion launched
BigCity Mumbai - Launches
Partnerships and Alliance Division launched
Alliance team delivers our first Bollywood movie association
33 mn entries processed for India's largest FMCG consumer promo
In-house Loyalty division launched - Points and Miles watch out!
12 new experiential rewards launched across dining, digital, travel…
>1000 partner alliances delivered for a single BFSI client in <60 days
Team size - 120
Mobile handset client hits 10 mn app downloads using our alliances
2nd largest private movie screening, >18K seats - executed pan India
Automated Contest platform launched: +100 mn transactions 1st yr
On-pack promotion targeting 18 mn customers for an FMCG giant
Contest Gamification delivered during IPL for an alcohol brand
We celebrate our 5000th promotion - Party Time!
Bigcity covers >200 cities in india with >25K partner locations
Bigcity bags bronze at Dragons of Asia yet again!
New division launched for Employee Loyalty & Rewards - Expree
2016's largest consumer promotion targeting +50 mn people executed
For marketing initatives, big or small, leading brands continue choosing BigCity