August 2018
Beginning in August with Onam, the festive entourage sets all sectors on fire till New Year's. With close to 40% of annual sales attributed to this season, 'tis an opportunity for brands to grab some attention and break the clutter. With instant gratification, excitement and gamification taking over a consumer's festive mind, take a look at how our 'Services in Spotlight' help your brand offer something different this festive season! For our guest section in this edition, we are 'In Conversation with' Amit Sinsinwal. Our special thanks to Mr. Amit, for being generous with his time and insights.
With the eco-system now catching up to a marketer's imagination, consumers are looking forward to more than just discounts this season. Read on in this issue's 'Blog Roundup' for some of the world's greatest sales promotions that set a benchmark for other marketers. May this festive season earn you brand-love and bring you customer delight!
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Services in Spotlight
Virtual Scratch Cards
Who doesn't love a surprise, that too during the festive season! The charm of an old school scratch card served up in a new age avatar. We now offer virtual scratch cards, that you can use to delight and surprise your target audience. Click below to know more.
Instant Wins
Don't make your customers wait this festive season. Instead, use Instant Wins to offer them exciting rewards and instant delight. To run gamification and instant win programs or to know more, click on the button below.
New Products
KFC
Offer customers promo codes from the world's favourite burger join! Customers can simply flash the code and enjoy a free KFC meal.
Toni & Guy Salon
This festive season, help customers get photo-ready! Offer them a premium experience with salon vouchers from Toni & Guy.
Uber Eats
For a generation that is looking for tasty food delivered to them wherever they are, Uber Eats promo codes make great dinning rewards.
Garmin VivoFit
For a TG that's becoming increasingly health conscious...What better reward than a Garmin health tracker this festive season?
In Conversation With
Amit Sinsinwal, AKM Distributions Pvt. Ltd.
Amit has been in the industry for nearly 20 years with hands on experience in verticals ranging from Sales & Marketing-Distribution to Strategic Alliances and Brand Building. He currently runs a successful distribution house associated with brands like Garmin, OtterBox and leading mobile phone brands.
1. Could you tell us a little bit about the recent promotion you ran with us from Garmin’s perspective?
We had an excellent promotion with Maggi where two big brands came together and created a buzz around healthy food and a healthy lifestyle led by technology.
2. What is the value add for your brand to come on-board for various promotions and programs that we run in different sectors?
Overall it was a great visibility campaign for Garmin along with reaching out to the desired target audience. This promotion also helped in connecting two brands from different business sectors targeting the same customer segment.
3. Given that people are increasingly becoming health conscious, and wristwatches are getting replaced by health trackers, what are some of the channels you’re looking at to reach your TG?
Definitely watch channel for a replacement to a traditional watch, health and wellness centers, corporate wellness programs (an increasing number of large corporates are investing in employee wellness for better productivity and efficiency), sport events and large format lifestyle retailers.
4. Given that festive season is here, could you highlight some Garmin products that would make for premium rewards on festive promotions and programs?
We have some of the SKU’s like Vivofit Jr Kids that is especially for kids from age 4-10 years old, with 1-year battery life that can be offered at an attractive price point. Some other models are Forerunner 35, Forerunner 235 for runners, Vivosmart 3 as the wrist-based heart rate monitor, a fitness band for the masses, including the latest entrant namely Vivoactive 3 Music which can also be added to the offered portfolio during the festive season.
5. How was your experience working with our team?
It was a seamless experience during the project from the inception till the end. We look forward to further joint projects across all verticals, for greater progress.
Campaign Picks
Signature Consumer Promotion and Sweepstake
Diageo's Signature Whisky is positioned as a premium whisky, for people who dream big and follow their passion. With this positioning in mind, an offer was created where on every purchase of a Signature Whisky customers had a chance to win a trip to Scotland. Additionally, there was an assured Rs.100 movie GV and a chance to win merchandise such as Backpacks and Bar kits.
Pringles Social Media Contest
With millions of fans getting more active on social media during the Indian cricket season, Pringles wanted to leverage user-generated content. ‘Get Match Ready with Pringles’ campaign was designed where users were asked to create a Vuvuzela from a Pringles can. During the offer period, we partnered with Zomato and gave away GV worth Rs.2000 to lucky winners every day.
Relaxo Father's Day Consumer Promotion
Father’s Day as an occasion is all about acknowledging fathers and what better than gifting them a health test voucher? Given the critical aspect of a father’s health to his family, we decided to pair a free 64-Parameter health check-up on every purchase of Relaxo Footwear worth Rs.1999 and above. For this, we partnered with Thyrocare for the health test package.
CICO Scratch and Win Trade Promotion
CICO Technologies, a manufacturer of protective coating solutions, was looking to increase sales to their TG, that is masons. Rewards for this trade sales promotion were curated to make it exciting for this TG. We came up with an offer where, in addition to an assured mobile recharge, customers had a chance to win bumper prizes like gold and silver coins, and a Honda Activa scooter.
Blog Roundup
The Big Fat Indian Festive Promotion
With the festive season knocking on our doors, it’s time again for consumers to fall in love with your brand. It’s also time to build a relationship that lasts all year round. Diwali and the festive occasions that follow see a tremendous hike in discount promotions. These only confuse consumers more and clutter their vision. To grab a customer’s attention during the festive season, be true to your brand values... Read More
Sales Promotions That Keep On Giving
For almost 40 years, McDonald’s Happy Meal Toys have kept children and some enthusiastic adults hooked. Every day it contributes to millions of Happy Meals being sold worldwide. Making Happy Meals one of the most successful consumer Sales Promotions of all time. Another great example, The Pillsbury Bake-Off started in USA in 1949, is now an organization in its own right. It invites homemakers to share their treasured recipes and participate in a bake-off contest... Read More
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