Issue 07 - Q2, Aug 2019
As we rush past a smashing cricket season in the first quarter of this year, brace yourselves for an even bigger, fatter festive season starting this month. In anticipation of the sales and engagement potential during the run-up to Diwali, with festivals like Ganesh Chaturthi, Dussehra, Navratri, Durga Puja...we bring to you ideas that serve up instant gratification and more value to your customers at a fraction of cost to your brand.
In this newsletter edition, we shine our spotlight on 'Everyone Wins' promos - which are perfect substitutes to discounting. Along with this, we are covering top four Popular and Trending Rewards for this festive season. To inspire you for the festive season, we've curated four promotions from this time, last year. In our Blogs section discover insights on regional festivals and how 'promotional overlays' are your loyalty program's best friend. To launch a cracker of a promotion this festive season - write to us at marketing@bigcity.in.
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Services in Spotlight
Everyone Wins
Launch 'Everyone Wins' promos for your TG this festive season and give away rewards on every purchase instead of discounts, that too at a fraction of the reward's perceived value to your brand.
Gamified Promotions
Add a festive twist to you usual promotions with an element of gamification like spin the wheel, slot machine and more to engage your TG and break the clutter.
Popular Rewards for the Season
50% flat off on Dining
This festive season, delight your TG with dining experiences at independent restaurants and chains in 300+ cities PAN India with guaranteed savings of Rs.2000+ for your customers.
Gold and Silver
With an experience of handling Crores worth of gold and silver inventory every year, let us take care of your prize handling when you giveaway this popular reward to delighted customers.
Health-based Rewards
This festive season, offer your customers the gift of good health via range of health check-ups that can be delivered across 300+ cities at reputed diagnostics clinics.
Salon Experiences
With the insight that women and now increasingly men use salon services during the festive season, salon and spa vouchers will make for the perfect reward with a high perceived value.
Top Campaigns
Havells Door of Happiness Promo
Last year during Diwali, Havells wanted to increase sales of their grooming products and create excitement. We gamified the promotion by offering customers a chance to open the “Door of Happiness” through which they won assured rewards and stood a chance to win the bumper prize of Honda Activa.
Coca-Cola Rang De India Contest
During Dussehra-Diwali, Coca-Cola wanted to drive multiple purchase of their beverages. To achieve this objective, the contest that was designed required customers to collect all alphabets in 'DIWALI' or 'DUSSERA'. Customers won Gold Vouchers of up to Rs.25,000 through this contest.
Philips Diwali Promo & Sweeps
During Diwali, Philips was looking to increase sales at MBOs by offering customers assured rewards and create a buzz using a bumper prize. With this brief we created a promo where customers received assured rewards like movie tickets, coffee treats and Myntra vouchers. In addition, customers could win an SUV via a lucky draw.
Titan Great Garba Bonanza Offer
During Navratri festival, Titan was looking to increase their average billing to Rs.3000+ on their e-store and create an association with the festival with a theme of 'The Great Garba Bonanza'. To support this theme, we curated the perfect and unique reward of two Garba night passes on every purchase of Rs.3000 and above.
Blog Roundup
Festive Promotions: Last year, this time
Last year this time, we penned down a few popular occasions celebrated in India and opportunities your brand can explore. This year, we’re giving you highlights of campaigns we did during the festive season last year...Read more
Beyond Loyalty Points: Promotional Overlays 101
Running short-term, tactical promotions as a part of a loyalty program isn’t something new. It has been going on for years. However, with advance tech now available and customers being spoilt for choice... Read More
Shift in Promo Trends during Regional Festivals
Not very long ago, Diwali and New Year were the only two occasions in the year where we shopped and spent on things which we otherwise wouldn’t. Diwali, and more than 3000+ brands and marketers struggling to compete with each other... Read More
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