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At BigCity we believe in delivering tailor-made campaigns and provide a complete solution to brands from strategy to fulfillment across sectors. We offer over 3000 experiential rewards across categories, which ensure that brands have options which suit their positioning, customers and program budget.
Be it Diwali or Dussehra, Christmas or New Years, we at BigCity Promotions deliver bespoke festive campaigns and provide complete solution to brands. Be it an Alliance with brands for a heath check-up for parents or a contest for sports enthusiasts. Using a combination of high perceived rewards, best practices and insights we deliver a hassle free experience to our clients and delight the customers.
OCCASION-BASED ENGAGEMENT FROM LAST YEAR
Maybelline Wedding Season Consumer Promo & Sweepstakes
Maybelline New York, during the wedding season launched a campaign with the hashtag ‘FriendsOfTheBride’. Through this Maybelline wanted to target the young female bridal brigade during the wedding season and wanted to push their average billing to Rs.999 at MTOs. Befitting the brief, we came up with an offer where customers could choose from three salon services, namely, haircut, manicure or pedicure on purchase of Rs.999+. To make this offer more exciting, Tanishq jewelry vouchers worth Rs.5000 were given away to 1 lucky winner every day through the promo period.
Titan Online Navratri Offer
To get more and more customers on their e-store, India’s leading producer of watches and accessories, has been running attractive offers throughout the year. Given the upcoming Navratri festival, Titan wanted to run a theme-based promo which would associate them with the festival as well as boost sales. Befitting Titan’s festive themed campaign, ‘The Great Garba Bonanza’ we curated an innovative offer wherein customers could avail two Garba passes with every purchase of Rs.3000+ on Titan e-store.
JBL #LoveInVegas Sweepstakes & Consumer Promotion
JBL is a pioneer in high-definition audio speakers and audio docks. The brand carries a powerful and premium feel, the target audience being primarily music lovers. With the onset of New Year and Valentine’s Day, JBL wanted to create a buzz and incentivize customers. Given the brief, we came up with an offer where customers had a chance to win a full-expense paid trip for two to Las Vegas. Customers also received an assured reward of coffee for two on every purchase worth Rs.1800 and above.
LuvIt On-pack Festive Promotion & Sweepstake
LuvIt Chocolates were introducing their new festive gift pack called LuvIt Goodies in different denominations. They were looking for a unique way of reaching out to the customers and promoting these packs during festive season. Since people tend to go to the movies more during this season, we came up with movie rewards delivered via a scratch card on every box. Customers received an assured reward of Rs.50 movie voucher, and stood a chance to win two movie tickets worth Rs.600 or an annual couple movie card worth Rs.7000.
What our Customers have to say:
“ We needed a unique redemption model spanning specific sub-channels like modern trade, non-traditional, etc.- which was unfamiliar to BigCity. After understanding our business requirements, the entire team adapted to the new model and drove it seamlessly."
“ The Kingfisher IPL Recharge Promotion was a big hit among our consumers. The entire process and the idea was much appreciated by the trade channel as well. The process was simple yet interesting and the same was delivered effortlessly by the BigCity team. ”
To know more about our work and services get in touch with us!
Our services have been used by 200+ brands touching over 30 million customers
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