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Capturing fan engagement during the IPL has come a long way

fan engagement consumer promotions IPL

When we talk about fan engagement, it’s about not just capturing and harnessing the excitement that surrounds a major sporting event, it’s about how brands can connect with fans in a relevant and seamless manner when they are in the…

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Creating Impactful Trade Promotions during COVID-19

  It’s been roughly five months now since the Coronavirus started to flip our lives upside down. From having to practice social distancing and getting used to life without the outdoors, the Coronavirus is something none of us expected. But…

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