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At BigCity, our expertise lies in running offline sweepstakes and digital engagement programs from ideas to execution including technology platform, integration, automation algorithms, winner selection, prizes, auditor integration, warehousing and logistics. An all-inclusive platform and solution for customer engagement.
Whether it’s sweepstakes, instant wins, contests or digital gamification – we induce transparency across our programs, instilling trust in your brand and engagements you run.
Campaign concept and strategy, account management and reports.
Prize fulfillment, partner management & logistics.
Winner management, technology integration, auditors & legalities,
KitKat has always been a fun, young brand, where it talks to a young audience. What stood out about this campaign was matching the brand’s association with ‘taking a break’, to - value of money for their young TG. We designed an offer wherein, customers stood a chance to win Rs.100 recharge every minute and Rs.1000 recharge every hour. We ensured high customer engagement by declaring winners daily, where customers received an instant recharge.
Kingfisher Gamified Promo and Contest
Kingfisher wanted to engage their customers and increase sales of their Kingfisher Premium 750 ml bottles during cricket season. Given the cricket-theme of the campaign, we gamified the whole promo, where customers could play one ball on every bottle purchased. Every ball played, scored them runs, like in a real game. Based on the runs scored, which could be 0, 1, 2, 4 or 6 – customers received an instant recharge.
What our Customers have to say:
“ We needed a unique redemption model spanning specific sub-channels like modern trade, non-traditional, etc.- which was unfamiliar to BigCity. After understanding our business requirements, the entire team adapted to the new model and drove it seamlessly."
“ The Kingfisher IPL Recharge Promotion was a big hit among our consumers. The entire process and the idea was much appreciated by the trade channel as well. The process was simple yet interesting and the same was delivered effortlessly by the BigCity team. ”
To know more about our work and services get in touch with us!
Our services have been used by 200+ brands touching over 30 million customers
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