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BigCity is an independent marketing agency specializing in consumer promotions, trade & channel programs, digital engagements, contests, strategic alliances and loyalty programs. We deliver marketing programs from ideas to execution using a combination of consumer insights, experiential rewards, tech. expertise and best practices, gathered over 5000+ campaigns. We've worked with over 200 top brands across sectors to bring delight to over 30 million customers.
We plan and deliver your entire campaign from ideas to execution
Largest curation of 50,000+ rewards across categories
We leverage our tech. expertise to make redemption easy & instant
Amazon Online Promotion
Amazon wanted to boost the sales of tablet category and were looking for an alternative to discounting. We created a 3-month movie card for Amazon which had a perceived value of Rs. 1,500/-. The movie card was rewarded on every tablet purchase of Rs. 5,000/- and above via an online promo on Amazon.
Kingfisher Gamified Promotion
Kingfisher wanted to engage their customers and increase sales of their Kingfisher Premium 750 ml bottles during cricket season. Given the cricket-theme of the campaign, we gamified the whole promo, where customers could play one ball on every bottle purchased. Every ball played, scored them runs, like in a real game. Based on the runs scored, which could be 0, 1, 2, 4 or 6 – customers received an instant recharge.
What our customers have to say:
“ We needed a unique redemption model spanning specific sub-channels like modern trade, non-traditional, etc.- which was unfamiliar to BigCity. After understanding our business requirements, the entire team adapted to the new model and drove it seamlessly."
“ The Kingfisher IPL Recharge Promotion was a big hit among our consumers. The entire process and the idea was much appreciated by the trade channel as well. The process was simple yet interesting and the same was delivered effortlessly by the BigCity team. ”
To know more about our work and services get in touch with us!
Our services have been used by 200+ brands touching over 30 million customers
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