7uP made a trip down memory lane with their summer campaign, ‘Back to Cool’. The popular 90’s mascot of 7up was revived for their limited-edition bottles with vintage/retro designs. 7up wanted to engage with their customers via this limited-edition packaging in a unique way. Befitting the young target audience, we came up with an offer where on every purchase of a 7up bottle, customers received an assured downloadable mobile wallpaper. Moreover, lucky customers won 7up FIDO merchandise that included Bluetooth speakers, T-shirts, notebooks, sippers and funky slap-bands. The offer was promoted heavily via TVC, OOH and in-store collateral.
