Bajaj Electronics, one of India’s most trusted consumer electronics provider was looking to increase sales in their fans category and wanted to create an exciting offer for their TG. To create a buzz, the “Bajaj FANtastic Bonanza” was designed under which we came up with an offer where customers had a chance to win a gold coin every day through the 60-day promo. In addition, on every purchase above Rs.1500, customers received cashback worth Rs.500 on Paytm Mall, brought on-board as strategic partners for this program by our alliance team. In addition, customers spending above Rs.5000 also received assured Killer sunglasses.
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