In a world full of “how to?” the most pertinent question is “how to make time for family?” Staying true to the brand’s positioning of spreading optimism and cheer, Britannia wanted to start off the ‘year of smiles’ with an initiative that brought smiles to people through spending time with their families. Our alliance team put together a strategic alliance with Cox & Kings and Britannia Good Day, and designed an on-pack campaign around the theme “Great International Family Holiday”. Under this offer, on every purchase of Britannia Good Day, customers stood a chance to win a full expense paid trip to Bali and Dubai. Apart from the 60 lucky winners, Cox & Kings, the partner for this campaign crafted exclusive deals for Britannia customers communicated on a dedicated co-branded microsite.
