In the digital age when the number of right swipes determine how good looking a person is, it is imperative to appear smart and stylish all the time. People tend to dress up and look their best whether they are headed to office or going to a party. Based on this insight, Havells Grooming Essentials wanted to induce purchase of their grooming products with an objective of increasing sales and creating excitement among their target audience. As per the brief, we came up with an offer where, on every purchase of grooming essentials worth Rs.1495 and above, customers received two free movie tickets and stood a chance to win a fully paid trip to Venice. Under #RomanceInVenice, the offer gained high traction over social media.
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