JBL is a pioneer in high-definition audio speakers and audio docks. The brand carries a powerful and premium feel, the target audience being primarily music lovers. With the onset of New Year and Valentine’s Day, JBL wanted to create a buzz and incentivize customers. Given the brief, we came up with an offer where customers had a chance to win a full-expense paid trip for two to Las Vegas. Customers also received an assured reward of coffee for two on every purchase worth Rs.1800 and above.
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