Junior Horlicks position themselves as a nutritional health drink which not only helps with healthy weight gain but also contains DHA which helps with brain development in children in the age group of 2-8 years. Junior Horlicks team wanted to run a sales promotion which would not only delight the children (their actual consumers) but also, incentivize parents on a purchase of Junior Horlicks pack. Given the brand, the theme for the campaign was that of fun-learning with focus on overall development of the kids. We tied up with Flintobox, an award-winning subscription service for age-appropriate activity boxes for children. A mini Flintobox was custom-made for Junior Horlicks consumers in the age group of 2-8 years, which contained two activities that focused on problem-solving, concentration and brain-eye-hand coordination. During this sales promotion, the offer was delivered on-pack, with every purchase of Junior Horlicks bottles and refill packs. The promotional packs were available at all modern trade outlets and apothecaries like Apollo, Medicare, and so on.
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