Maruti Suzuki Autocard is a unique loyalty reward program designed exclusively for the owners of Maruti Suzuki Cars. The Autocard program is an engaging and unique initiative for customers to enjoy maximized benefits and valuable experiences. Maruti Suzuki, wanted to consolidate its existing customer base and drive engagement via its Autocard program. Together with Maruti Suzuki, we came up with a monthly engagement program for loyal customers who walked into any Maruti center and used their Autocard for various services including the purchase of accessories and car servicing. Loyal customers received assured gifts ranging from yoga sessions, a movie for two, and a ‘day out’ for two.