Reckitt Benckiser (RB) wanted to run a trade promotion to increase sell-out to retailers/wholesalers and acquire new retailers and territories. RB needed to come up with an offer which was attractive to their trade partners, and a redemption mechanic that…

Acer laptops are typically sold at Multi Brand Outlets. These outlets stock a limited set of laptops per brand because of space constraints. It is a mature distribution system and all products are pushed based on consumer interest and retailer…