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Signature Consumer Promotion & Contest

Diageo’s Signature Whisky is positioned as a premium whisky, for people who dream big and follow their passion. With this positioning in mind, an offer was created where on every purchase of a Signature Whisky, customers had a chance to win a trip to Scotland. Additionally, there was an assured Rs.100 movie GV and a chance to win merchandise such as Backpacks and Bar kits.

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