Chocolate is an impulse FMCG category. At any given purchase moment, a consumer is presented with anything from 10 to 100 brand options and the trade partners become a crucial bridge between the product and consumers. Snickers, a confectionery brand wanted to gratify their retailers and wholesalers on purchase of Snickers Stick Boxes especially by offering a larger incentive. Keeping the target audience in mind, we designed a scratch card offer wherein on purchase of Snickers Stick Box, the channel partners received an assured Rs.20 mobile recharge. Furthermore, 30 lucky winners, as a part of the sweepstakes, stood a chance to win Amazon gift vouchers worth Rs.500. A few lucky winners also won gold gift vouchers worth Rs.35,000.
