With a vision to create beauty in usable form from pioneering fashion for the world, Baggit has been a fashion-forward accessory brand in India. On completing 25 years in the industry, Baggit was planning to delight their employees on their…

Chocolate is an impulse FMCG category. At any given purchase moment, a consumer is presented with anything from 10 to 100 brand options and the trade partners become a crucial bridge between the product and consumers. Snickers, a confectionery brand…

Brand Factory is India’s leading chain of fashion discount stores that promises consumers a revolutionary discount shopping experience. Based on popular demand, Brand Factory brought back the mega “Unbranded to Branded” festival, under which customers could exchange their old unbranded…

CICO Technologies Limited is one of the largest construction chemical companies in India that manufactures chemicals and protective coating solutions. CICO was looking to increase sales and wanted to tap in to the market that uses their products directly. Considering…