At the beginning of the Summer holidays, Allen Solly Junior wanted to engage with their ultimate consumer, that is, kids, and incentivize parents to drop in at their stores, consequently increasing sales. They also wanted to build a database so that…

India is one of the youngest countries in the world. Brands are thus focussing on catering to the young, tech-savvy Indian population, especially during occasions and festivals. Philips is one of the major brands in India that is positioned as…

Launched in 2003, with an array of student notebooks, ITC Classmate currently offers a comprehensive stationery portfolio that has now become a popular brand name across India with school kids and college-goers. Classmate Pulse was one such notebook brand from…

Women often neglect their own health while they are busy multitasking. Especially after 30, they need special care for their bones. The brief from Women's Horlicks was therefore to create awareness about the brand and its positioning which focuses on women’s…