Everyone knows about the popular game of Secret Santa, people play it in offices, among friends and other groups. Titan has a tradition of playing this game as well, but a little differently…
Titan Company Limited is an Indian luxury goods company that needs no introduction. They have initiated several projects under Titan Kanya program, as part of their CSR activities. Every year around Christmas, Titan runs a Secret Santa themed CSR initiative that benefits the NGOs associated with them. This time, the campaign was plugged in with titan.co.in, Titan’s exclusive ecommerce portal for all Titan merchandise.
Our alliances team at BigCity, helped Titan iron out the concept for this year’s campaign. The offer was that for every purchase on Titan’s e-store, Titan would sponsor a school kit to underprivileged girls from IIMPACT centers. Our alliances team found the right partner for providing the school kits, in this case Camlin, who offered a comprehensive school kit to Titan. Because of this campaign, 2000 under privileged girls from Uttarakhand received new school kits for the new year. The offer was communicated to all Titan customers via direct mailers and via banners on titan.co.in.
Let’s hear what Titan team had to say about this heart-warming campaign:
“This Christmas was special for Titan E-store as we did a Secret Santa campaign on our portal. For every watch or jewellery purchased, we sponsored a Camlin school kit for the underprivileged girl children of IIMPACT centres supported by our organization. BigCity played a crucial role in putting Titan in touch with the right partners for this activity (Camlin). Through BigCity’s recommendations and interventions, the campaign was a phenomenal success as we were able to arrange Camlin school kits for 2000 girl children, thereby not only creating elevated experiences for us, but also our customers across the world!”