Hurray! BigCity won the “Best Loyalty Program 2021” award for the Coca Cola star partner app

Business Development Manager – Loyalty Programs

Bengaluru, Full time

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Roles & Responsibilities:
● The successful candidate has 8-10 years’ experience in a business environment in a client acquisition role.
● We are looking for candidates with excellent communication and presentation skills and ideally
having a strong Concept / Solution Sales background.
● Must have been exposed to B2B corporate sales and concept sales with a keen sales and
marketing acumen. Specifically dealing with Marketing Heads, Chief Marketing Officers, Trade
Marketing teams will be an added advantage.
● Ability to develop strong relationships to build either an industry or functional network.
● Candidates having good contacts with Brand and Marketing Managers and Decision Makers in
sectors like Retail, Telecom, Consumer Durables, FMCG, Banking and others will be preferred.
● Candidates should have prior experience of working in a team and must be willing to travel
across India.

● As a Manager – BD Retail you will be responsible for increasing revenue through new clients and
generating new opportunities the Region assigned in the loyalty marketing, Sales Promotions,
Contest and Sweepstakes.
● This is a B2B concept Sales role, hence you will be responsible for achieving targets at an
individual level & the objective set by the company.
● The Primary role of the Manager – BD Retail will include prospecting, cold calling, regular
interactions, making presentations/pitches to India’s top brand managers, Marketers, Marketing
heads with intent to WIN business.
● Our business model revolves around designing & delivering bespoke Sales Promotions, Trade
Promotions, Trade Schemes and Loyalty Program campaigns. Therefore, an in-depth
understanding of Brands, Marketing Strategies, BTL/ ATL promotions, Loyalty Programs, etc will
be of primary importance.
● Thinking on your feet is mandatory – however it’s most important to clearly understand the
brand’s objectives, and marketing goals to create suitable programes using BigCity’s in-house
rewards & tech-based solutions.
● Engage closely with all prospects for large consumer and corporate programs, understanding
Loyalty landscape of India and address specific industry client’s needs accordingly.
● To build the seeding database from internal and external data sources, Generate and maintain a
strong sales funnel.

A Few Of Our Clients:

Nestle, Coca Cola, Pepsi, Budweiser, Heineken, HUL, P&G, Britannia, Cadbury, GSK, Standard Chartered,
Acer, Philips, Panasonic, Samsung, Lifestyle, Tata Global Beverages, SAB Miller, Titan, Johnson & Johnson.

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Frequently asked questions

What is it like to work here?
At BigCity Promotions™, you'll join a leading promo-marketing agency with over a decade of expertise. We offer a vibrant, diverse work environment where creativity, strategic thinking, and innovation are at the forefront. You'll have the opportunity to work on exciting projects across various sectors, keeping your work interesting and dynamic.
How should I prepare for my interview?
Research our company and the sectors we serve, such as Consumer Durables, FMCG, Banking, Telecom, and Retail. Understand our services in sales promotions and loyalty programs. Highlight relevant experience and be ready to discuss your creative and strategic contributions. Show how you align with our mission to create memorable experiences and drive brand loyalty.
What will my typical day be like?
Your day at BigCity will be diverse and engaging. You’ll manage campaign stages, engage with clients, brainstorm creative solutions, coordinate with various teams, and monitor campaign performance. Every day brings new challenges and opportunities to learn and grow.
What will I learn?
At BigCity Promotions, you’ll gain practical experience through on-the-job training and guidance from mentors. Our company-organized training sessions and collaborative work environment will help you develop new skills. Regular performance reviews provide feedback to help you grow and achieve your career goals in our supportive culture.
How are you different from other ad agencies?
At BigCity, we specialize in experiential incentives, creating unique reward programs and loyalty initiatives across multiple sectors. Reaching over 350 million customers through 5000+ campaigns, we bring over 16 years of experience to the table. Our services encompass strategic planning, creative development, seamless execution, and in-depth performance analysis. We've worked with top brands like Coca-Cola, Nestle, Britannia, Havells, and ITC, delivering exceptional results. Our focus on creating memorable experiences drives customer engagement and loyalty, leveraging our extensive industry knowledge and proven track record.