Unlock your brand success with Strategic affinity programs

An affinity reward program is a strategic brand partnership designed to cultivate stronger connections with a specific, targeted audience. It leverages the existing trust and loyalty members have for an association, club, or group to drive engagement and sales for your brand. We consider them a "Tailored solution to cultivate stronger connections with your audience," unlocking brand success by providing exclusive benefits to a select group of customers.

Our affinity programs include a diverse "treasure trove" of enticing rewards and privileges. These typically take three main forms:

1. Discount Offers and Partnerships: Access to a vast network of national and local brand offers spanning shopping, dining, entertainment, travel, and health.

2. Annualized Membership Privileges: We curate exclusive privileges, offers, and benefits for your select group, such as those for B2B offers clubs or women's shopping clubs.

3. Co-branded Benefits: Rewards and content shared through strategic alliances, such as in co-branded credit card programs.

Absolutely. BigCity prides itself on being personalization experts who offer tailored affinity solutions for brand growth and customer loyalty. We craft customized programs that resonate deeply with your target audience’s specific passions and interests. Whether it's a B2B offers club or a specialized consumer group, we provide the technology platform, manage partnerships, and curate the program to match the group's profile.

Affinity programs are typically offered by brands seeking to target and acquire valuable customers by partnering with organizations that have an established, trusted membership base. As a provider, BigCity facilitates these relationships for our clients, who are major brands relying on our expertise. Our clients often operate in sectors like FMCG (e.g., Kingfisher), Consumer Electronics (e.g., Samsung), and other businesses aiming for high-volume transactions and loyalty.