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Bud4Trade | A Loyalty Based Platform

Team BigCity - February 1, 2024 - < 1 min read

Team BigCity

Our Role: Strategy | Technology | Program Management | Data Analytics | Rewards | Fulfilment

In this highly competitive sector, product visibility and advocacy are two of the most important factors when it comes to driving sales. Therefore, we built an app-based program comprised of seven modules, each specially designed from the ground up to engage, communicate and motivate a wide range of end users and stakeholders across a variety of retail formats. Ensuring that every customer facing touch point and potential brand ambassador, from bar tenders, shop assistants, managers and liquor shop owners were all focussed to drive product visibility and advocacy.

Creating a revolutionary single 360-degree platform that completely innovated the way in which Budweiser engages with the trade and winning Budweiser MarTech Brand of the Year at the 2023 MarTech Awards.

Bud4Trade has and continues to significantly increase product visibility and advocacy at the point of sale by engaging the channel deeply via a range of automated operational experiences, drastically transforming ABInBev’s relationship with trade partners.

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We combine creativity, technology and rewards to drive engagement

A promotech company specializing in tactical & loyalty campaigns using rewards, engagement-based technology and loyalty strategy backed by AI & Insights