Hurray! BigCity won the “Best Loyalty Program 2021” award for the Coca Cola star partner app

MarCom Specialist

Bengaluru, Full time

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Job Summary:
We are seeking a vibrant, energetic Marketing Communications Specialist to join our dynamic
team at BigCity. This role goes beyond traditional content creation; it involves a blend of
research, strategy, and creative execution to enhance our brand’s presence. The ideal candidate
is a self-starter with a passion for marketing and a knack for crafting engaging narratives across
various platforms.

Roles & Responsibilities:
● Create compelling content including blogs, reports, email campaigns, social media
posts (instagram & linkedin), whitepapers, videos and sales materials.
● Engage in the creation and maintenance of sales kits and promotional decks for market
● Implement SEO strategies to enhance content visibility and lead generation.
● Collaborate closely with the marketing manager and other team members to
brainstorm, strategize, and execute marketing initiatives.
● Maintain high standards of content quality, ensuring all materials are on-brand and
resonate with target audiences.

Required Skills:
● 3-5 years of experience in B2B Content Writing, Copywriting, or a similar role in Marketing
● Bachelor’s degree in Marketing, Communications, or a related field.
● Strong ability in copywriting, technical writing, and storytelling.
● Proficiency in email marketing tools such as MailChimp or Zoho Campaigns.
● Basic understanding of podcast or design softwares (Adobe Creative Suite, Canva, etc.)
● Exceptional attention to detail and capability to manage multiple projects simultaneously.
● Proven ability to work independently and as part of a team in a fast-paced environment.
● A zestful personality.

What We Offer:
● A chance to be part of a leading agency recognized across India.
● Opportunities to work with top-tier brands and make a significant impact.
● A creative and supportive work environment where ideas are always welcome.
● Competitive salary and benefits package.

Submit your application

Frequently asked questions

What is it like to work here?
At BigCity Promotions™, you'll join a leading promo-marketing agency with over a decade of expertise. We offer a vibrant, diverse work environment where creativity, strategic thinking, and innovation are at the forefront. You'll have the opportunity to work on exciting projects across various sectors, keeping your work interesting and dynamic.
How should I prepare for my interview?
Research our company and the sectors we serve, such as Consumer Durables, FMCG, Banking, Telecom, and Retail. Understand our services in sales promotions and loyalty programs. Highlight relevant experience and be ready to discuss your creative and strategic contributions. Show how you align with our mission to create memorable experiences and drive brand loyalty.
What will my typical day be like?
Your day at BigCity will be diverse and engaging. You’ll manage campaign stages, engage with clients, brainstorm creative solutions, coordinate with various teams, and monitor campaign performance. Every day brings new challenges and opportunities to learn and grow.
What will I learn?
At BigCity Promotions, you’ll gain practical experience through on-the-job training and guidance from mentors. Our company-organized training sessions and collaborative work environment will help you develop new skills. Regular performance reviews provide feedback to help you grow and achieve your career goals in our supportive culture.
How are you different from other ad agencies?
At BigCity, we specialize in experiential incentives, creating unique reward programs and loyalty initiatives across multiple sectors. Reaching over 350 million customers through 5000+ campaigns, we bring over 16 years of experience to the table. Our services encompass strategic planning, creative development, seamless execution, and in-depth performance analysis. We've worked with top brands like Coca-Cola, Nestle, Britannia, Havells, and ITC, delivering exceptional results. Our focus on creating memorable experiences drives customer engagement and loyalty, leveraging our extensive industry knowledge and proven track record.