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HDFC Premium Account Rewards

Team BigCity - June 12, 2024 - < 1 min read

Team BigCity

Our Role: Strategy | Ideation | Technology | Campaign Management | Rewards | Fulfilment

Overview

HDFC were looking for a way to incentivise customers to their Special Platinum Account by adding an element added value to their customers.

Our strategy was based on not just incentivizing customers with a reward to upgrade their account, but to provide continuous on-going value during the first year to also maximise on the positive brand association opportunities. We achieved this by rewarding customers who upgraded with a complimentary Epicure membership of Taj Inner Circle. Allowing customers to enjoy a range of discounts on food, beverages, complimentary extra nights, happy hours and vouchers with no-points expiry at Taj properties across the world.

Impact

Much of the impact of this campaign was driven by the creation of the reward itself, as it was positioned as a form of ‘club style’ benefit. It also released continuous value during the first year of account upgrade showing demonstrable savings and benefits and creating a halo effect for the brand, not only increasing acquisition rates but retention rates too

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We combine creativity, technology and rewards to drive engagement

A promotech company specializing in tactical & loyalty campaigns using rewards, engagement-based technology and loyalty strategy backed by AI & Insights