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Havells Diwali Campaign

Team BigCity - June 12, 2024 - < 1 min read

Team BigCity

Our Role: Strategy | Ideation | Technology | Campaign Management | Alliances | Rewards | Fulfilment


Havells were looking to increase their share of Diwali related spend over this key trading period.

Our strategy was to not only maximise traditional seasonal purchases around larger big-ticket items, but to maximise overall basket spend by also promoting their grooming range of products. Especially as festival season is synonymous with attending parties and festivities, and it is a time when everyone wants to look their best.

We therefore created “Open the Door of Happiness” a gamified experience that customer spending over Rs. 1500 and above could play. Behind each door there was either an assured reward such as a movie ticket or an Rs 100 Bookmyshow voucher or the chance for one lucky customer to win a scooter.


By focusing on Diwali and the traditions and behaviours associated with the festive season we were able to create a very synergetic reason to spend more with Havells along with a gamified experience that delivered high participation, sales and impact through a very rewarding everyone wins mechanic.

We combine creativity, technology and rewards to drive engagement

A promotech company specializing in tactical & loyalty campaigns using rewards, engagement-based technology and loyalty strategy backed by AI & Insights