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5 Factors that Enhance Customer Engagement Beyond Transactions

Team BigCity - June 25, 2024

Why do you need this report

In today’s digital age, consumers expect seamless omnichannel purchasing experiences. A lack of this can impact brand perception and sales. Here are key factors to enhance customer engagement beyond the transaction phase:

  1. Understanding the User Journey: The customer journey includes awareness, consideration, purchase, retention, and advocacy. Achieving these stages can increase customer satisfaction by 20%.
  2. Relevant Rewards: Digital and experiential rewards, instant redemptions, and personalized suggestions boost engagement. 51% of customers stay loyal to businesses offering personalized updates.
  3. Personalization: Personalized experiences lead to higher engagement. 71% of consumers feel frustrated by impersonal shopping experiences, highlighting the need for tailored approaches.
  4. Immediacy: Quick responses and real-time engagement are crucial. Using chatbots and instant-win mechanisms can reduce friction and improve connections.
  5. Experience: Beyond transactions, creating memorable, rewarding experiences strengthens long-term emotional bonds with the brand.

BigCity combines technology and unique reward strategies to deliver superior, personalized customer experiences. Contact BigCity at for your next promotional campaign.

Some astonishing statistics we collated?

86% of customers will pay more for a better customer experience. 51% of customers stay loyal to brands offering personalized suggestions. 71% of consumers feel frustrated by impersonal shopping experiences. 20% increase in customer satisfaction with improved customer journeys. 400+ brands worked with by BigCity. 6000+ campaigns conceptualized by BigCity.

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