CONSUMER SERVICES
Team BigCity - June 12, 2024
Our Role: Strategy | Ideation | Technology | Partner Management | Rewards | Fulfilment
Overview
Banks and financial institutions by their very nature have fewer customer touch points and therefore need to ensure they maximise their engagement opportunities with their customers. During the Covid lockdown it was more important than ever for banks to stay relevant and create reasons to keep their brand front of mind with customers.
We therefore created a range of highly relevant “At Home” rewards and offers that customers could redeem and use during lock down. Rewards that would give customers a better life during this challenging period. Categories included hobbies / learning, digital entertainment, home improvement, grocery and health and fitness. All of which could be accessed by simply inputting your card numbers.
Impact
Providing customers with a range of ways to have a ‘Better Life’ in such unprecedented conditions and unchartered waters created a highly emotional bond between the bank and many of its customers. Unique situations, require unique solutions and creating a little bit of the good life at a time when everyday life was extremely challenging for people was an extremely powerful thing to do.
A sales incentive program is a strategic initiative designed to motivate your sales teams, channel partners, or dealers to surpass their standard performance targets. It works by offering desirable, often non-cash, rewards—such as points, merchandise, travel, or unique experiences—in exchange for achieving specific, measurable goals like increased sales volume, market share growth, or effective training completion.
BigCity offers a versatile range of programs tailored to your commercial objectives. We implement short-term, tactical schemes, such as Sales Contests and Instant Win promotions, designed for rapid results during product launches or quarterly pushes. Concurrently, we design and execute long-term, Tiered Incentive Programs that utilize points-based structures, gamification, and leaderboards to drive sustained motivation, reward consistent high-performance, and encourage continuous skill development among your channel partners and sales force.
Our platform grants access to India's most extensive digital reward network, ensuring your incentives are highly aspirational and engaging for every participant. The catalogue includes digital Gift Vouchers for everyday needs, Exclusive Merchandise like the latest electronics and gadgets, and highly sought-after Experiential Rewards such as curated domestic and international travel packages.
Absolutely. Our enterprise-grade platform is engineered for seamless integration with your existing technology stack, including critical core systems like your CRM (e.g., Salesforce) and ERP (e.g., SAP, Oracle). This direct data integration is vital for ensuring accurate, automated transaction validation and real-time reward calculation. This seamless process eliminates manual errors, maintains data integrity, and delivers a smooth, instant gratification experience for your participating sales teams.
Leveraging our proprietary, modular 'Rewards-as-a-Service' platform, we are optimized for rapid deployment. The typical setup time for a standard, non-complex sales incentive campaign—from the finalization of strategy to going live—is remarkably fast. While complexity and the extent of necessary integrations can influence the timeline, our streamlined processes and ready-to-deploy digital templates allow us to launch an impactful, fully digitized incentive program within just a few weeks.
Yes, the BigCity platform is engineered for true real-time functionality. By utilizing secure API integration with your sales data sources, the platform is able to perform real-time sales tracking. This ensures that once transactions are verified, points or cash incentives are credited instantly to the participant's account. This ability to deliver instant gratification is a crucial component of our program design, providing immediate positive feedback and driving continuous, motivated engagement across the sales period.
Yes, full visibility and actionable insights are fundamental features of our platform. Our comprehensive, built-in analytics dashboard allows you to track all critical metrics in real time. You can monitor the Return on Investment (ROI) by tracking incremental sales against program costs and profit generated. Simultaneously, you can track key Engagement metrics, including participant logins, reward redemption rates, and leaderboard activity, empowering you to continuously make data-driven decisions to optimize campaign effectiveness.
A promotech company specializing in tactical and loyalty campaigns, offering Retailer Programs, Influencer Programs, Distributor Programs, and Sales loyalty Programs. We leverage rewards, engagement-based technology, and loyalty strategies backed by AI and insights.
© 2024 Premier Sales Promotions Pvt. Ltd. All rights reserved.
TRADE PLATFORMS
