Are the B2B loyalty case studies and programs you run typically long-term or short-term?

Our platform is designed to handle both long-term and short-term programs. Core B2B and Trade Loyalty programs are typically long-term, with an average tenure of around four years, focused on retention and partner lifetime value. We also execute short-term tactical campaigns such as scratch cards, lucky draws, and high-sales contests to drive immediate sales impact.

How does BigCity measure the success of its loyalty campaigns?

Success is measured using real-time key performance indicators across both financial and behavioural metrics. Financial metrics include sales uplift, customer lifetime value, and average order value. Behavioural metrics include customer retention rate, program enrolment and participation, and frequency of purchases.

What kind of Return on Investment (ROI) can we expect from B2B loyalty programs?

Return on investment from B2B loyalty programs is driven by reduced partner churn, incremental sales beyond existing baselines, and increased wallet share by incentivising partners to prioritise your products over competing brands.

What types of brands and industries does BigCity work with for B2B loyalty campaigns?

BigCity works across industries such as Automotive, FMCG, Retail, Consumer Durables, Building Materials, Electrical Equipment, Oil and Lubricants, Pharmaceuticals, Financial Services, Telecommunications, and Technology. Any business operating through dealer, distributor, retailer, or influencer networks can leverage BigCity’s customised B2B loyalty solutions.

HP Race To Space | BigCity Promotions

Overview

Hewlett Packard is recognized as a leader in environmental sustainability and social impact; therefore, it was important to the brand to communicate their commitment to both the planet and the community.

To highlight this commitment on their range of ink cartridges, we devised a campaign that drove the conversation creatively amongst families and more importantly their children. Initiating the conversation by asking them to submit collages of what sustainability and social impact means to them for a chance to win a trip to visit the Kennedy Space Centre in the US.

Impact

Given that this was a competition, the volume of entries was extremely high compared with average industry participation rates. The impact was clearly driven by the importance that consumers place on sustainability, social impact and their desire to move the conversation forward with the next generation in an expressive fashion.